MagicBlocks is a SaaS company providing AI-powered sales and service agents that embed into business websites to engage visitors, qualify leads, and drive conversions 24/7. Its core product automatically scans a company’s site, learns its offer, tone of voice, and proof points, then generates a custom conversational agent tailored to specific use cases such as general B2B sales, mortgage lending, and tourism and hospitality. The platform emphasizes emotionally intelligent, human-like dialogue informed by behavioral science, pre-built sales frameworks (such as its HAPPA methodology), and integrations with tools like CRMs, Calendly, and Zapier. Backed and partially owned by digital mortgage lender Beeline, MagicBlocks is scaling from its origins in mortgage into broader verticals and geographies, riding trends in conversational AI, automation of frontline sales, and demand for always-on digital customer engagement. New opportunities include deeper vertical specialization, richer analytics and lead routing, and expansion into additional industries that rely on consultative sales and high-intent website traffic.